Behavioral Insights Toolkit

Governments increasingly are using behavioral insights to develop strategies, revise messaging, and make changes to design to improve customer experience and achieve program outcomes.

Explore this collection to learn how behavioral strategies have been used in UI programs, access step-by-step guides on how to conduct behavioral interventions, and learn more about behavioral science.

What is
Behavioral Insights?

Behavioral insights is the study of how people make decisions and behave in the real world.

Drawing on principles from the fields of psychology, neuroscience, and behavioral economics, behavioral insights applies understandings about human behavior to strategies that can improve decision-making and program outcomes.


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